The topic of sex remains a taboo in some corners of society, but evidence of our interest in sex abounds:
- Viagra, a product treating male erectile dysfunction, enjoyed a peak revenue of approximately $2 billion
- The market for adult entertainment (a euphemism for looking at naked people doing sexy stuff) is estimated to be $75 billion in 2030
- #SpicyBookTok has peaked the interest of more than few women (I’m looking at you Ali Hazelwood), with romance sales being up 24% so far this year